Sabah to Transform Asia Pacific Business Events Industry
Kota Kinabalu, Malaysia, 5 February 2025 – BE in Sabah 2025: Empowering Asia Pacific Through Business Events. Sabah is set to shine on the global stage with the highly anticipated BE in SABAH 2025 poised to empower the Asia Pacific region through transformative Business Events. Scheduled to take place from 27 to 28 February 2025, this landmark gathering promises to reshape the narrative of the Business Events industry while spotlighting Sabah as a premier global destination for Business Events.
BE in SABAH 2025 brings together visionaries, leaders, and innovators from across globe, setting the stage for collaborative growth and sustainable development. Under the inspiring theme “Empowering Asia Pacific Through Business Events”, the conference will tackle critical challenges, unveil emerging opportunities, and foster strategic partnerships that will shape the industry’s future.
Speaking at the press conference, Datuk Dr. Hajah Rosmawati Haji Lasuki, JP, Chief Executive Officer of SICC, shared her vision:
“BE in SABAH goes beyond expectations, offering a remarkable experience that embodies growth, connection, and innovation. It’s an invitation to explore the potential of Business Events, where industry expertise and strategic partnerships seamlessly converge to foster collaboration and success.”
The objective of BE in SABAH 2025 is to fortify the Business Events (BE) industry within the Asia Pacific region, positioning Sabah as a key gateway to East ASEAN. The event will serve as a catalyst for empowering business growth, harnessing the unique strengths of Sabah’s natural and cultural assets to enhance the appeal and impact of business events. Through fostering leadership development, cultivating essential skills, and promoting strategic business planning, BE in SABAH 2025 aims to drive sustainable growth and establish a robust network of professionals, advancing the region’s BE landscape.
Key Highlights of BE in SABAH 2025
• Dynamic Speaker Line-Up
Industry pioneers and thought leaders, including Senthil Gopinath, CEO of ICCA, and the ICCA Asia Pacific Board, will deliver keynote speeches and participate in panel discussions.
• Strategic Networking Opportunities: Tailored platforms for attendees to forge connections, explore business collaborations, and strengthen regional ties.
• Focus on Sustainability and Legacy: Workshops and sessions highlighting the importance of eco-conscious event practices and community impact.
• Showcasing Sabah: Exclusive experiences that integrate the state’s natural wonders and cultural treasures into the business events experience.
With an anticipated attendance of over 800 delegates with 40% international participation from across the Asia Pacific and beyond, BE in SABAH 2025 stands as a significant milestone in Sabah’s growing stature within the Business Events industry.
Targeting a diverse range of international delegates from key markets including Brunei, Indonesia, the Philippines, and other global business hubs, BE in SABAH 2025 offers unparalleled networking and collaboration opportunities for professionals seeking to expand their reach and explore new ventures.
BE in SABAH 2025 is jointly organised by MACEOS Sabah Chapter and SICC. With the strong backing of the state government—particularly the Ministry of Tourism, Culture and Environment Sabah and Yayasan Sabah Group—as well as the Ministry of Tourism, Arts & Culture Malaysia, the forum underscores Sabah’s growing influence as a premier destination for transformative business events.
Register now to secure your spot at this game-changing event. For more information on participation, sponsorship opportunities, and the programme line-up, visit our official website at www.beinsabah.com.my
BE in SABAH: Gateway to East ASEAN – Elevating Business Events in Asia Pacific
Sabah is set to become the premier gateway for business events (BE) in East ASEAN, positioning itself as a strategic hub for growth in the Asia Pacific region. With its world-class facilities, unique natural beauty, and vibrant cultural diversity, BE in SABAH offers a dynamic platform for international industry leaders to converge, connect, and collaborate. This exclusive event provides unmatched opportunities for networking, knowledge exchange, and innovative partnerships, driving the future of business events across the Asia Pacific. Experience Sabah’s unmatched potential as the ultimate destination for impactful business events.
About SICC
Sabah International Convention Centre (SICC) is owned by Innoprise Corporation Sdn Bhd of Yayasan Sabah Group – a state sanctioned organization in Sabah, Malaysia. SICC is the largest waterfront purpose-built convention, exhibition and entertainment facility in East Malaysia with a total function space of 153,197sqm. The gross built-up of the complex is 60,514sqm on a 6-hectare site. The multi-functional complex with its well-designed floor plan and extensive pre-function areas are well suited for a wide range of public and private events.
Sabah Overview
Sabah, the Malaysian state on Borneo’s northern part, boasts breathtaking natural wonders, including Mount Kinabalu and Sipadan Island. Rich in resources, with pristine beaches, coral reefs, and a diverse rainforest, Sabah offers a captivating experience. The region’s cultural diversity adds a mystical charm, making it a sought-after tourist destination. In response to increasing industry competition, the Malaysian Association of Convention & Exhibition Organiser & Suppliers (MACEOS) Sabah Chapter and Sabah International Convention Centre (SICC) are hosting the second edition of the international Business Events (BE) Conference from 27 to 28 February 2025 at Sabah International Convention Centre. With the theme “Empowering Asia Pacific Through Business Events” the event aims to engage key stakeholders, foster growth, and elevate Asia Pacific’s profile in the global Business Events arena, contributing not only to tourism revenue but also sustainable community development.
