Accor Hotels Core Focus in India is Densification of Existing Brand Portfolio
Delhi, India, March 7, 2022 / TRAVELINDEX / Despite the dynamic circumstances that the pandemic brought with it for the hospitality industry, Accor launched three of its much-awaited hotels in 2021, the luxurious Raffles Udaipur, Novotel Chandigarh Tribune Chowk and ibis Vikhroli Mumbai, in partnership with InterGlobe Hotels. This underlines Accor’s sustainable growth in the Indian market and its commitment to holistic development, involving its guests, owners, and partners. In India, Accor has a wide portfolio, with ten brands across the luxury, premium, upper midscale, midscale and economy segments, and each brand has been able to create a niche for itself, among the rich base and varied needs of the Indian market.
The Novotel and ibis brands from the Accor portfolio in India have an extremely high brand recall and a strong focus on the meetings and conventions market, as well as the weddings and socials market. The Novotel network, with 21 operational hotels, forms the largest network of mid-scale hotels in the country, with hotels in key cities such as Mumbai, Delhi, Bengaluru, Chennai, Goa and Hyderabad. Over the next 24 months, Accor expects to add six new properties to the network, two of which will debut in leading two-tier markets within India – Novotel Bhubaneshwar Janpath Road and Novotel Jodhpur ITI Circle. Accor will also continue to expand its ibis and ibis Styles brand in partnership with InterGlobe Hotels by adding three more hotels in the next two years to the existing portfolio of 20 hotels.
“India is a diverse market with heterogenous guests, and our endeavour is to cater to our guests in all their varied personas and changing needs.”, said Mark Willis, CEO India, Middle East, Africa & Turkey. “Our Novotel and ibis brands are much preferred by guests given their value, price and ability to offer a consistent experience, with a seamless service. We will continue to expand our footprint in the upper mid-scale and economy segment in India with the Novotel and ibis brands, and also keep looking for the right partners as we expand our luxury brands after the successful response we received for Raffles Udaipur last year.”
Speaking on the occasion, Puneet Dhawan, Senior Vice President of Operations – India & South Asia, Accor said “We are excited to be entering new markets that promise vast business potential. With travelers’ confidence rebounding, and the Indian tourism sentiment demonstrating positive outcomes, staycations and workcations to both metropolitan and non-metropolitan cities are in demand. We are well positioned to address this demand and an addition of nine new hotels to our existing network would surely lead Accor to even higher levels of hospitality in the country.”
Accor currently has a focused yet differentiated brand portfolio with 54 hotels in India, and more than 10,000 keys. From a development perspective, Accor has been following a densification strategy, and enhancing expansion in key cities with multiple hotels across varying price points.
All Accor properties in India, across brands, have received the ALLSAFE global certification to ensure guests of their safety and wellbeing. The ALLSAFE programme is designed to reassure guests with an all-encompassing set of procedures responding to new consumer behaviours and expectations around a safe experience.
Accor’s comprehensive loyalty program ALL – Accor Live Limitless for all Accor hotels across the globe is a daily lifestyle companion that provides access to wide variety of rewards, services, and experiences. As per ALL’s current offer, guests get to save 25% on stays with a chance to win 1 million Reward points when they stay at any of Accor’s participating hotels & resorts across India and Sri Lanka.
Accor, a world-leading augmented hospitality group, has announced plans to densify its portfolio by adding nine new hotels across the mid-scale and economy categories to the existing portfolio of 54 hotels in India. Over the next two years, Accor will add more than 1,300 keys to its Novotel and ibis brands in the country.
About Accor
Accor is a world leading hospitality group consisting of more than 5,200 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a creative hospitality company with a global portfolio of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and approximately 260,000 team members worldwide. 68 million members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its Planet 21 – Acting Here, Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.
First published at TravelCommunication.net
