Accor and Ennismore Accelerate Expansion Across Southeast Asia
Bangkok, Thailand, January 23, 2023 / TRAVELINDEX / Accor and Ennismore will expand their portfolio with a series of key hotel and resort openings all across Southeast Asia in the year ahead. With close to 30 confirmed new properties under ten distinct brands in nine countries, 2023 marks an important milestone in the two group’s regional development strategies.
Thailand is a key market and 2023 will see the arrival of a series of important new hotels and resorts in the kingdom. Ennismore’s TRIBE Bangkok Sukhumvit 39 (scheduled to open in Q2 2023) will mark the debut of the design-driven, guest-centric TRIBE brand in Thailand, while the 207-key Novotel Living Bangkok Sukhumvit Legacy (Q2) by Accor will introduce Novotel’s extended-stay concept to the Thai capital’s Sukhumvit district. Also in Bangkok, guests can look forward to the 178-key Mercure Bangkok Sukhumvit 60 (Q4) and the 666-key ibis Styles Bangkok Twin Towers (Q3), which is set to become the world’s largest ibis Styles hotel.
Outside Bangkok, the 234-key Novotel Rayong Star Convention Centre (Q1) will become an important new MICE and leisure destination on Thailand’s Eastern Seaboard, while the Mercure Rayong Lomtalay Villas & Resort will debut its garden wing, which will include an additional 133 rooms, suites and villas, four restaurants and bars, along with expansive meeting, conferencing and events facilities. Grand Mercure Resort Ao Nang Krabi (Q4) is also set to makes its debut in Southern Thailand with 200 keys at the end of the year.
Accor’s industry-leading brands will launch in Southeast Asia’s most exciting up-and-coming destinations in 2023. In Cambodia, the 232-key Novotel Sihanoukville Holiday Resort (Q2) will bring international midscale comfort to the country’s popular seaside town, while the 253-key Novotel Phnom Penh Boeng Keng Kong (Q2) will rise in the centre of the Cambodian capital. In Vietnam the 373-key Pullman Hai Phong (Q4) will introduce world-class five-star standards to this thriving port city.
In Singapore, three new landmark hotels are set to elevate the five-star hospitality sector in this vibrant metropolis. The 326-key Pullman Orchard Singapore – Singapore’s first Pullman hotel – will officially launch in February in the famous retail district of Orchard Road as the ultimate playground for today’s new entrepreneurs. Later in Q2, the 342-room Pullman Singapore Hill Street will open, offering sweeping views over Fort Canning, Saint Andrew’s Cathedral and the Singapore River, while the 302-key Mondrian Singapore Duxton (Q1) by Ennismore will rise above the colourful streets and shop-houses of Chinatown, overlooking the Lion City’s skyline. This design-led, culture-infused hotel will join a collection of only eight Mondrian hotels worldwide.
Accor’s rapid growth in Indonesia will gather pace in 2023 with the launch of multiple new hotels, including the 224-key ibis New Yogyakarta International Airport (Q1) and 189-key Novotel New Yogyakarta Airport Kulon Progo (Q3) in Yogyakarta, the 150-key Mercure Pangkalan Bun (Q3) in Central Kalimantan, the 158-key ibis Palembang Sanggar (Q4) in South Sumatra, the 335-key Grand Mercure Lampung (Q4), and two Swiss-inspired Mövenpick properties: the 413-key Mövenpick Bintan Lagoon Resort and 253-key Mövenpick Jakarta Pecenongan, both of which are on track to start welcoming visitors in Q4 2023.
In Malaysia, the 161-key ibis PJCC Petaling Jaya and the 172-key Mercure Miri City Centre are both due to open their doors by the middle of 2023. Finally, Japan will welcome the 363-key Mercure Hotel Tokyo Haneda Airport (Q4) at one of the world’s busiest aviation hubs.
“2023 represents a watershed year for travel, tourism and hospitality. As the world emerges from the challenges of recent years, we are set to enter a bright new era, free from travel restrictions and filled with optimism. Accor’s new hotels and resorts, which span every sector of the market from economy to luxury, will enable all travellers to spread their wings and explore some of Asia’s most desirable destinations. We look forward to delighting guests with exciting new experiences in 2023 and for many years to come,” said Garth Simmons, Chief Executive Officer for Accor, Southeast Asia, Japan & South Korea.
In 2022, Accor and Ennismore signed a combined 30 hotels representing 8,700 keys across eight countries in Southeast Asia. These hotels will be operated under 15 brands within all segments, from economy to luxury.
About Accor
Accor is a world leading hospitality group consisting of 5,300 properties and 10,000 food and beverage venues throughout 110 countries. The group has one of the industry’s most diverse and fully-integrated hospitality ecosystems encompassing more than 40 luxury, premium, midscale and economy hotel brands, entertainment and nightlife venues, restaurants and bars, branded private residences, shared accommodation properties, concierge services, co-working spaces and more. Accor’s unmatched position in lifestyle hospitality – one of the fastest growing categories in the industry – is led by Ennismore, a joint venture, which Accor holds a majority shareholding. Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. Accor boasts an unrivalled portfolio of distinctive brands and more than 230,000 team members worldwide. Members benefit from the company’s comprehensive loyalty program – ALL – Accor Live Limitless – a daily lifestyle companion that provides access to a wide variety of rewards, services and experiences. Through its global sustainability commitments (such as achieving Net Zero Carbon emissions by 2050, global elimination of single use plastics in its hotels’ guest experience, etc.), Accor Solidarity, RiiSE and ALL Heartist Fund initiatives, the Group is focused on driving positive action through business ethics, responsible tourism, environmental sustainability, community engagement, diversity and inclusivity. Founded in 1967, Accor SA is headquartered in France and publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404) and on the OTC Market (Ticker: ACCYY) in the United States.
About Ennismore
Ennismore is a creative hospitality company with a global collective of entrepreneurial and founder-built brands with purpose at their heart. It curates and manages unique properties and experiences in some of the most exciting destinations around the world. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore and Accor entered a joint venture in 2021 to create a new autonomous entity, with Accor holding a majority shareholding. Creating the world’s fastest-growing lifestyle hospitality company, it brings together Ennismore’s know-how in building brands with creative storytelling, design, and authentic experiences, with Accor’s wealth of knowledge in delivering scale, network growth and distribution. Under the leadership of Sharan Pasricha, Founder & Co-CEO, and Gaurav Bhushan, Co-CEO, Ennismore comprises 14 brands – with 103 operating properties and further 144 in the pipeline – and a collection of over 150 culturally relevant and diverse restaurants and nightlife destinations. Ennismore puts innovation at the centre of everything it does, with four dedicated in-house specialist studios, which obsess every guest touchpoint including Carte Blanched – a fully integrated F&B concept platform; a creative studio of interior and graphic designers; a digital product and tech innovation lab, and a partnerships and collaborations unit. Ennismore has been included in Fast Company’s World’s Most Innovative Companies lists in 2020 and 2021; ranked#29 in FT1000: Europe’s Fastest-Growing Companies; and is part of FT Future 100 – the UK’s fastest-growing businesses that are shaping the future of their sector. The Ennismore brands: 21c Museum Hotel, 25hours Hotels, Delano, Gleneagles, Hyde, JO&JOE, Mama Shelter, Mondrian, Morgans Originals, SLS, SO/, The Hoxton, TRIBE and Working.
First published at TravelCommunication.net
